Changing the CRM tool you are using is a difficult decision, especially when that change requires you to spend some money to invest. So, is CRM software really needed for your company? Are they really helpful for overall sales, marketing and services? How long does it take to see results? Before making a decision, let’s go over and identify the business mark that needs to use CRM tools!
1. Low work efficiency
Familiar tools like spreadsheets or papers cost you quite a bit of time, while there are better ways to optimize your work. A CRM software will replace all manual processes by automating data and repetitive tasks, bringing a single, common working interface to the staff (no longer having to use email back and forth). CRM will not only help improve productivity but also increase sales success by up to 41% on every salesperson.
2. Loss of connection between departments
Sometimes employees are too busy to have time to care about what other departments are doing and their impact on their work. Today customers may be very interested in your products or services, but tomorrow you may lose them because your employees are not aware of the problem they are having due to lack of communication with other departments, and they are no longer sure that you can solve their problems anymore. CRM tools allow anyone in your company to see the lifecycle of each customer or lead and know exactly how to meet their needs. This feature is expressed through dashboards and shared files.
3. Ability to analyze poor data
You always have the belief that you understand your customers and are doing everything to make them happy. However, there are limits that you can’t know them. The less data you collect, the less you really understand them. CRM can help you understand your customers better through integrated reports and data analysis features. Using these tools, you will gain insights into seasonal shopping and behavioral habits, demographics, digital behaviors and more specific interests, such as the communication method they use.
4. Customer satisfaction level is not high
The more satisfied the customer experience is, the greater the door for your competitors. If you are having problems such as low customer satisfaction, a lot of complaints, it’s time to find a solution to change this. With CRM software, you can manage your customer experience in a more targeted way. For example, the best CRMs software will allow you to connect customers who like smartphones and social networks via email and mobile. In fact, you will save some resources in this process; One study found that smartphone use increased by 14.6%, and the number of social network users increased by 11.8%.
5. Missing sales opportunities with potential customers
If you still measure leads manually, the process of nurturing leads will not be very clear to you and therefore sales opportunities will easily disappear. A CRM software (especially when you’re connected to an automation software) can help you put a rule that automatically sends notifications to sales employees at a time when a lead needs care. Not only that, based on the information and interactions that have been saved on the system, you can easily identify the gap in the process of nurturing your leads and adding value to your relationship.