There are currently many CRM business software vendors. Choosing the right supplier is still a headache for executives. Many enterprises have had to stop using a software developed to switch to other software, which wastes time and budget of the business. Here are some criteria to help businesses choose the right software to meet the management needs of your business.
Flexibility helps you easily design according to your needs, according to the needs of management, or can manually add, sort the information fields. Imagine, someday you want to add or change some information fields, if the software does not support this feature, you will have to contact the provider, and will likely pay more cost for this.
2. Easy to customize
The bigger the business, the more specialized the particular business. Customization needs can arise later, not at the time of deployment, so the software needs the ability to customize to meet your business needs at any time. Take note of this to avoid software failure to meet management needs when the need arises.
3. Ability to integrate with other sources
In addition to channels being integrated with the current popular CRM (Facebook, email marketing, SMS brand name, switchboard …), CRM software should also be able to integrate with other software companies are using (part accounting software, sales, ERP …) or other software that the business will use in the future. This is essential to avoid data synchronization as it occurs
4. Filtration and reporting system
In order to implement marketing campaigns, it is necessary to filter customers according to various criteria or to make strategic decisions, it is necessary to view reports in various angles. If the software is limited to some filtering and reporting criteria, it will not help you in evaluating the results or making decisions.
Management professionals share a lot about automation, and CRM is the tool to do that. To do this, CRM should have the following functionality:
– Automatically collect, store and categorize customer information by source
– Automated customer care process
– Automatically decentralize customers to implement private care policies
– Automatic reminders, deadline alerts…
This is very important because in the process of using when problems arise, will need a support team. Therefore, please carefully review the customer support policy, and refer to those who have used the software.
Hopefully, the information above will help your business in the process of selection and decision.