What does CRM mean? What kind of benefits does CRM bring to the company? For the new products in this data age, many people may not know much about CRM, what CRM means, what kind of effect will it bring to the enterprise. Today, I will help you to understand this software solution clearly.
Definition Of CRM
What does CRM mean? CRM is a professional term. It means customer relationship management. It refers to the use of CRM technology to manage the relationship with customers.
CRM is a method and process for acquiring and maintaining and increasing profitable customers. CRM is a brand-new, internationally leading, customer-centric business management theory, business philosophy and business operating model. It is also a specific software that uses information technology as a means to effectively improve corporate profits, customer satisfaction, and employee productivity.
CRM is an Internet-based application system. It integrates user information resources through the reorganization of enterprise business processes, manages customer relationships in a more effective way, and realizes the sharing of information and resources within the enterprise, thereby reducing the operating costs of enterprises and providing customers with more economical, fast and thoughtful. Products and services, to maintain and attract more customers, in order to ultimately achieve the goal of maximizing corporate profits.
Benefits Of CRM
As a professional customer relationship management software, CRM helps a company to achieve closed-loop management of its entire process from marketing and sales to service. Although it is faced with different departments of the enterprise, whether it is marketing, sales, or service department, it is a customer-centered management concept. Around the customer operation, each potential customer becomes a transaction customer, and then step by step. Become a loyal customer and extend the customer’s entire lifecycle.
For example, those companies that go online CRM can let salespeople see the customer’s 360-degree view, including how the customer’s past, and whether they have generated transactions with their own company, what transactions are generated, what the transaction amount is, and the product is the services of the company to the customer, whether it has been complained by the customer, etc., can be seen at a glance. Only by knowing ourselves and knowing each other can we fight for nothing. And this information is stored in the CRM system. It is not only visible to a department but can be shared with all departments related to the customer, ensuring that each department’s personnel can fully understand the customer information and work together to make the customer feel valued. Being understood, it will naturally increase the chance of becoming a single.
In fact, in the process of serving customers, the most concerned about the company is what is the contact with the customer, how the service is, and how satisfied with the customer. From the perspective of enterprise service customers, it is very beneficial for enterprises to be able to obtain first-hand information and materials, because the chances of being able to form re-sales will be much higher.
What does CRM mean? What is the benefit of CRM for your company? It is sure that the answers are clearly known. If you want to further develop your industry, then you must know what CRM means. It is not only a software to maintain customer relationships, but also a tool to help you move forward.